Sweat for Good — YMCA of GTA  (2017-2018)

Sweat for Good

Sweat for Good — YMCA of GTA

(2017-2018)

 

A creative platform built around the idea that by working out at the YMCA, members are contributing to the greater good made possible through the organization’s social programs. The campaign features members, volunteers and staff from YMCAs in the Greater Toronto Area and includes a 2-minute “anthem” video, 30-second and 15-second spots, OOH signage, in-facility promotional materials and a campaign microsite, with the assets being leveraged on social and digital channels.

 

Winner of the RGD So(cial) Good Award

Published in Communication Arts

Sweat for Good — YMCA of GTA  (2017-2018)

Sweat for Good — YMCA of GTA (2017-2018)

A creative platform built around the idea that by working out at the YMCA, members are contributing to the greater good made possible through the organization’s social programs. The campaign features members, volunteers and staff from YMCAs in the Greater Toronto Area and includes a 2-minute “anthem” video, 30-second and 15-second spots, OOH signage, in-facility promotional materials and a campaign microsite, with the assets being leveraged on social and digital channels.

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